Demo · The Sunday Morning Email

The money shot.

This is the email a parent opens Sunday morning. No chess jargon, no metrics dump — just a warm, specific, human summary of what their kid learned this week, written in plain English anyone can read. This is the part of the product that keeps parents from churning.

Why this matters: Kevin flagged on the call that parent reporting is done poorly everywhere — even ChessKid, which does it better than most, still reads like chess people talking to chess people. The Sunday email is where we prove to a non-chess parent that they're getting what they're paying for. Parents who understand what they're paying for don't churn.